June 8, 2022

When AI can create, all the mind-blowing ideas could become reality

No other advancement over the last decade has had as big a societal impact nor attracted as much attention in the startup space as artificial intelligence (AI). Businesses are using AI to analyze data and optimize their processes, and AI recognition is bringing new levels of convenience to everyday life. Tools like Google Translate or YouTube’s auto-captioning as well as technologies like Tesla’s autonomous driver system are manifesting AI’s power to recognize text, audio, images, and even video.  

In fact, AI has already evolved beyond content recognition to content creation, and this capability is primed to significantly increase human efficiency in this area. For example, Genei is a startup that uses AI to not only effectively recognize the semantics of a piece of text, but to generate summaries or even create a complete document, blog article, or report.    

What we are envisioning is a future in which AI is advanced enough to generate diverse content for different contexts, applications, or personas. This will be especially transformational for content-heavy organizations such as media outlets or PR firms. Content like press releases or televised news scripts will be fully AI-generated, with humans transitioning into the role of editors.   

You might find it hard to believe that AI at its current level of evolution can even generate visual content and implement post production all on its own. Imagine a scenario in which you only need to describe your design concept to the AI, which then generates several versions of the design for you to pick from. The system can even make adjustments based on the user’s feedback. 

This kind of technology doesn’t just exist in the movies – the latest iteration of DALL-E being pushed out by OpenAI can already generate images from textual descriptions. DALL-E 2 will include advanced editing functionality that will assist users to add, change, or remove aspects of a design to suit their personal style.   

The above technologies show how AI can lower the barrier for those wishing to create digital designs, or eliminate a business’ need for a human designer altogether. Cherubic Ventures saw the potential in AI as early as 2014, when we invested in AI startup Tezign at the seed stage. Tezign uses AI to assist brands in the management and optimization of all aspects of the digital content production process. We’re proud to note that the company has already achieved unicorn status in the content technology field. 

In my viewpoint, this content creation capability will gradually evolve from supporting 2D to 3D, from video to even large scale film production, giving anyone the opportunity to create quality content without a huge studio budget. 

Taking the concept another step forward, the metaverse will require mass amounts of interactive textual, audio, graphic, or video content to provide a truly immersive experience to users. In this way, AI might speed up the realization of the metaverse by several years, an event I look forward to with great anticipation.  

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