Andrew was introduced to Matt by a friend in 2016. At that time, Andrew was still working on his previous startup, Ever Album. After meeting, Matt decided to invest. The investment was not only the beginning of their partnership, but also friendship. Over the past 5 years, they have had endless discussions over business ideas and life dreams. Today when they speak, they call each other “brother.” In late 2017, Andrew told Matt about his new startup idea, a D2C telehealth platform. Matt decided to back Andrew immediately, not only because the idea was brilliant, but because Andrew had proven himself an extraordinary founder before. With complete trust and overwhelming enthusiasm, Matt wrote the very first check for Hims, 10 months before all other first-tier investors joined. Because of the power of believing, Andrew built his dream and led Hims & Hers to become the iconic company it is today.
Angel investor,
long-term partner.
Cherubic is a venture capital fund investing in
the most ambitious founders from angel to pre-IPO.
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Our
Dreamer
Industry Leading Telehealth Platform
Co-founders
Andrew Dudum, Hilary Coles, Jack Abraham
“Matt frankly believed in my idea and allowed this whole thing to happen, far before we have launched.”
— Andrew Dudum, CEO & Co-founder of Hims & Hers.
The #1 App for Meditation and Sleep
Co-founders
Alex Tew, Michael Acton Smith
“Cherubic have been an amazing partner to us as we’ve built Calm, helpful in countless ways. Matt and his team are a joy to work with.”
— Alex Tew, Co-founder and Co-CEO of Calm
The OS of Global Trade
Co-founders
Ryan Petersen, Sanne Manders
“Matt is one of the most positive high energy people that I’ve ever met. Anyone who spends time with him will appreciate the joy that he can bring to their lives. The joy for living for investing for doing business, and for winning.”
— Ryan Petersen, CEO of Flexport
Japan’s Leading BNPL Platform
Founder
Russell Cummer
“Thank you, Matt and the Cherubic Team, for believing in us at the very beginning!”
— Russell Cummer, Founder of Paidy
Taiwan’s First Homegrown SaaS Unicorn
Chairman
Steven Ho
“Matt often sees markets and trends in an unique way on a global level. He is one of the top investors that I will surely recommend to all startups.”
— Steven Ho, Chairman of 91APP
Digital Creative Content Solutions for Enterprises
Founder
Fan Lin
”Matt is one of the few investors who have actually invested in the top companies in both U.S. and China. He can bridge the gaps in different regions and lead us founders to think from a worldwide perspective.”
— Fan Ling, Founder and CEO of Tezign
Cherubic x Hims & Hers
Friend First, Investor Second
“Matt frankly believed in my idea and allowed this whole thing to happen, far before we have launched.”
— Andrew Dudum, CEO & Co-founder of Hims & Hers.
Hims & Hers, a telehealth company founded in 2017, went public in January of 2021, making it one of the fastest-growing startups in the healthcare industry of all time. Cherubic was literally the first investor to back Hims & Hers when it was merely an idea. When Cherubic issued the first check to Andrew, the co-founder and CEO, it was 10 months before any other external investor joined their cap table.
Cherubic x Calm
The Power of Founder Market Fit
“Cherubic have been an amazing partner to us as we’ve built Calm, helpful in countless ways. Matt and his team are a joy to work with.”
— Alex Tew, Co-founder and Co-CEO of Calm
“If I had to pick someone to build the world’s best meditation platform, there’s no better person than Alex; I saw the passion in his eyes when he talked about the power of meditation and the importance of mental health.” Matt’s initial instinct after he first met with Alex in 2014.
The world is increasingly chaotic and stressful, and our minds, like the other muscles in our body, need a fitness regime to stay healthy. Alex and Michael believe the power of meditation can help people around the world sleep more, stress less and live better. Their goal is simple: to make meditation easy and accessible to anyone.
Alex met Matt in 2014. Although Matt didn’t meditate actively himself, Alex made a lasting impression. Matt observed a “spark” in Alex when he passionately described why he believed Calm would change the world.
With over 100 million downloads and 4 million paying subscribers, Calm is now the world’s top wellness app as well as the first unicorn in the wellness space. Its valuation hit $2B in 2020. Most importantly, Calm has supported millions of users around the world, normalizing mental health and bringing inner peace to their daily lives.
Cherubic x Flexport
Founders’ Go-To Person
“Matt is one of the most positive high energy people that I’ve ever met. Anyone who spends time with him will appreciate the joy that he can bring to their lives. The joy for living for investing for doing business, and for winning.”
— Ryan Petersen, CEO of Flexport
“Matt, we just received a $1B investment inquiry from Softbank’s Vision Fund. What should we do?” Years after his initial investment, Matt is still the go-to person when Ryan needs a hand.
Flexport is one of the first freight-forwarding companies to digitize international shipping, and tackle the trillion dollar freight industry. In an increasingly borderless and international world, Flexport has built the operating system for global trade.
When Matt met Flexport in 2014, the freight-forwarding industry was still run by traditional players, and the market wasn’t quite ready for new entrants. Nevertheless, Matt saw the potential in Flexport and Cherubic is proudly one their biggest and earliest investors. To Ryan, Matt is not only an investor, but a trustworthy confidant and close mentor. Matt is still Ryan’s first call when he needs a hand.
In 2019, Flexport completed its series D round of financing led by Softbank’s Vision Fund, increasing its valuation to $3.2 billion.
Cherubic x Paidy
Pivoting Toward Success
“Thank you, Matt and the Cherubic Team, for believing in us at the very beginning!”
— Russell Cummer, Founder of Paidy
From P2P lending to a BNPL platform, Paidy has shown unprecedented courage to tackle all the challenges and obstacles along the way, and ultimately pivoting toward success.
Paidy, a “Buy Now, Pay Later” platform based in Tokyo, is Cherubic’s first unicorn in Japan - they are also one of the few to reach this valuation in the entire Japanese market.
Starting with peer-to-peer lending, Paidy pivoted several times as the market evolved. It was never easy for the team to endure so much trial and error without losing faith! But Paidy pushed through the challenges and doubt they encountered to become what they are today.
In 2021, the market for “Buy Now, Pay Later” arrived! And Paidy was well positioned to participate. Soon after Affirm’s IPO and Square’s announcement to acquire Afterpay, the world-renowned payment giant Paypal announced it would acquire Paidy for $2.7B in September.
Japan is a market where consumers have long preferred cash over credit because of a cultural emphasis on frugality and privacy. Thus, Paidy’s success acquiring more than 6M users and becoming the biggest BNPL platform in Japan is not due to luck, but speaks to their tireless efforts to deeply understand their customer and find ways to tackle their pain points with precision.
Cherubic x 91APP
Finding the Right People
“Matt often sees markets and trends in an unique way on a global level. He is one of the top investors that I will surely recommend to all startups.”
— Steven Ho, Chairman of 91APP
“If you are with the right people, even if you go through some twists and turns, you will eventually find your own way.” From his personal experience, Matt encourages founders to focus on finding the right partners rather than finding the right idea at the beginning of the startup journey.
In 2005, Matt, Happy (current CPO of 91APP) and Sean (current senior architect of 91APP) founded a tech company. Soon they realized that the market wasn’t what they expected it to be. So they embarked on a long process of trial and error. Unexpectedly, they built up a strong capability to create apps along the journey. Still, their business models weren’t materializing until they met Steven Ho, the “godfather of e-commerce” in Taiwan, and his team. Back then, Ho believed mobile devices would be the next battlefield for the e-commerce market.
The two companies combined their strengths and tech, merging to become 91APP in 2013. 91APP provided retail brands with a one-stop OMO (online-merge-offline) solution. In just 8 short years, 91APP applied to be listed on the Taiwan Stock Exchange in November 2020 and successfully IPOed in May 2021, becoming Taiwan’s first homegrown unicorn! As of November 2021, 91APP reached a $3B+ market cap.
Matt believes that finding the right people will eventually lead to the right market. Despite countless challenges encountered along the way, those who persist through the difficulties are those who succeed.
Cherubic x Tezign
Grasping Potential But Not Trend
”Matt is one of the few investors who have actually invested in the top companies in both U.S. and China. He can bridge the gaps in different regions and lead us founders to think from a worldwide perspective.”
— Fan Ling, Founder and CEO of Tezign
Cherubic believes that dreamers with imagination create better futures. We are dedicated to becoming partners with those who dare to dream bold and are able to grasp the potential before their ideas become mainstream.
Tezign is a platform-based marketing and creative service supplier for large enterprises. It uses big data and intelligent matching technology to help clients optimize their product management processes.
Back in 2015, Fan Ling, founder of Tezign, witnessed the industry’s digital transformation and decided to start his own business. Introduced to us through another Cherubic portfolio, Liulishuo, Fan Ling pitched his business idea to Matt. At that time, supporting a businesses’ digital transformation wasn’t a trending idea, but Fan and team were able to seize the opportunity ahead of its time.
Today, Tezign has over 8,000 clients including Alibaba, Bytedance, Unilever, Shiseido, Bayer, Budweiser, and Nestle. In 2020, Tezign was chosen as the startup with the greatest potential by The Information, a Silicon Valley-based media outlet. And in November 2021, Tezign reached unicorn status after its Series D round led by Temasek. Other notable investors of Tezign include some of the best-known venture firms, such as Sequoia, Liner Capital, HEARST, and Unicorn Capital Partners.